SUMMER 26

BEHIND THE CAMPAIGN

mermaidia was designed for the girls who grew up in the 2000s watching all the whimsical mermaid movies.

I spent months in the studio learning to design using beaded fabrics, sketching ideas and creating a collection that brought that nostalgia to life in a way that felt completely Nadia.

we spent days shooting our campaign by the sea, capturing our models in the collection exactly how I had imagined it.

handsewn for your summer wardrobe, designed to keep. This has been our bestselling collection to date. Thank you for loving mermaidia as much as we do.

Love, Jemima <3